Concepts Has a New ASICS Collab Inspired by Miami’s Drug Culture

In love with the coco.

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Complex Original

Image via Complex Original

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After a vague teaser last week, we're finally learning more about the next Concepts x ASICS collaboration.

Picking right up where they left off with Janaury's "8 Ball" Gel-Lyte V release, the Cambridge, Mass., sneaker store has whipped up another drug-themed ASICS sneaker. More specifically, these "Coca" Gel Respectors are inspired by the plant used to manufacture cocaine, serving as a not-so-subtle nod to the drug's popularity throughout Miami in the '80s as the brand descends on Florida for Art Basel.

Speaking of Miami, Concepts has something special planned for locals hoping to cop. It's announced plans to pick customers up and take them to a secret location, where they'll then have a chance to purchase the sneakers.

If you're not in the area, don't fret, as the collab will also be made available from Concepts' Cambridge and NYC locations, as well as online on December 5.