There are very few boutiques that find true success in the competitive world of sneakers and streetwear. Amsterdam's Pattais one of the few that have weathered the ups and downs and still managed to come out on top. Rather than tell their story, we decided it would be best to go direct to the source and have @djmastalee tell the @Patta_NL history of sneaker collaborations.
Out of love and necessity rather than profit and novelty, the Patta store opened it's doors at the Nieuwezijds Voorburgwal in 2004. Situated right in the city heart of Amsterdam, the store literally became the center of attention by bringing new excitement to the Dutch scene. Within a relatively short span of time Patta went from parallel importing footwear from overseas, to being rewarded with the top tier accounts from all of their favorite brands, to collaborating with them on products, resulting in Amsterdam's true one-stop shop and platform for streetwear culture.
Patta's resume contains many collaborations varying from footwear, to clothing, to headwear. Furthermore, Patta also functions as a creative hub by being involved with local and international music, design, events, exhibitions and more. After 8 years at the original location, Patta recently reopened at an all new space where more ideas, concepts, products and collaborations with various brands are soon to follow, as growth and expansion continues… Keep an eye on patta.nl
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Patta x Converse Pro Leather First String
Patta x Reebok Workout 25th Anniversary
Celebrating the 25th anniversary of the Workout Plus, Reebok commissioned 15 global retailers, including Patta, for a personal take on the classic model. The only guideline was to incorporate something workout-related. We chose to interpret "exercise" in the broadest sense of the word: Slow versus fast, clumsiness versus nimbleness, tortoise versus hare... The hare... Now the hare would be perfect to serve as our main inspiration to stay with the theme of speed and agility. We played around with various hues of grey as the main color, and made it pop with organic shades of pink and green. Natural earth tones to keep it sober, juxtaposed by a wild hairy upper to make them stand out on your feet. When we least expect it, the hare darts out of the ditch. And there you have it, the Patta x Reebok Workout Plus. The release included Reebok varsity jackets and a hardcover book featuring images and background information about every shoe in the project.
Patta x ASICS GEL Saga
In 2011 we got together again with ASICS for our third contribution to their 'Family and Friends' releases and again, reintroduced a model from the archives. To take it back home, we used the GEL Saga silhouette as an homage to the first ASICS collaboration we did which put us on the map. We injected the same trademark Amsterdam colors: Red, black and white alongside a pinch of Patta green. The St. Andrews crosses reappear embroidered on the tongue, semi-hidden. The upper construction incorporates mixed materials including rubberized leather, perforated suede, and pony hair, all atop an off white midsole. These came with a set a co-branded gloves to protect your hands from the foul Dutch weather circumstances.
Patta x KangaROOS PxK
Patta x Warrior Club
Patta x Nike Air Max 1 Anniversary Pack
Patta x Reebok Pump 20 Bringback
Patta x Converse x Le Le Chuck Taylor & Le Le Pro Leather 76
This anniversary project was unique for Patta in the sense that we also partnered with musicians as a first party, tying in with Converse's rich history of involving artists with sportswear and fashion. Amsterdam-based music trio Le Le (Faberyayo, Rimer London & Parra) were fully involved in the creating process. The Pro Leather sports a corduroy upper with quilted lining, while the Chuck Taylor is the polar opposite with a quilted suede upper and corduroy lining. Furthermore, the Chuck Taylor we worked on is a 60's vintage shape with higher rands and midsole without the usual pinstripe, creating a more classic look. Not only did the pack contain the iconic Pro Leather and Chuck Taylor silhouettes, it also featured a reversible varsity jacket in matching corduroy/quilt fleece, as well as a limited edition 12" vinyl single containing 2 new Le Le tracks and their respective instrumentals: "We Are Le Le" and "Slotmachine". I directed a 4-part series documenting this collaboration.
Patta x Pro-Keds Royal Lo & Hi
2009 marked Patta's 5th anniversary and every Patta collaboration from that year celebrated that fact. Patta x Pro-Keds was one of those projects as well. Since this project was scheduled for a warm summer release, both the Royals were kept subtle and clean with premium pebbled leather construction sitting atop natural gumsoles for contrast. We added tonal branding, enamel eyelets and leather laces to keep it stylish. Each pair included a free heavy duty leather-trimmed bag for summertime grocery shopping.
Patta x Keep Benten Boat Shoe
adidas Superstar 3Way Consortium
Patta x adidas Forum Mid Consortium
Patta x ASICS GEL Lyte Speed
Patta x adidas ZX 7000 Consortium
adidas picked Patta for the letter P spot in their ambitious aZX project, which offered us the opportunity to design our own aZX Consortium shoe. By the time we got on board, most models from the ZX-range had already been picked by the other stores, so we opted for the less obvious ZX 7000 to work with. We digged into old technical outdoor jackets which often have unorthodox but fresh color combinations. Seinfeld's Patagonia outfit in "The Parking Garage"-episode was a direct inspiration, that's where the teal, purple and scarlet combo comes from. We applied premium leathers to withstand the shitty Dutch weather, but kept a sports feel by using mesh lining and a white midsole. Further detailing was kept subtle with a transparent heel cap, tonal embossing, clear outsole, scarlet suede stripes on the outer, and tonal perforated teal stripes on the instep. At the time, one of our favorite rap artists Saigon happened to have a banger out called "Letter P", so we reached out to Just Blaze to get a drop from Sai for the promotional video.
Patta x Alife x Rockwell Everybody Mid "RAP"
We are tight with the people at Alife, so it was only a matter of time before we got together and collaborate on a project. For this one we also involved our family member Parra from Rockwell. "Rockwell Alife Patta", hence the "RAP" name. At the time, Alife's "Everybody"-models were doing really well, so we picked the mid-cut version to work with. Both the American and Dutch flags contain red, white and blue, so we kept it universal and went with those colors. It's a pretty basic shoe from afar, but again, there are quite some hidden details to be found upon closer inspection. The uppers are made up of premium nubuck and ripstop nylon, with 3M tucked underneath the perforated lacestay. The metal eyelets are in alternating colors and the tongue patch is in patent leather with Parra artwork, which can also be found on the sockliner, underneath the clear bottom sole and on the special box packaging.
Patta x ASICS GEL Lyte III
Patta x Nike Air Max 90 "Homegrown" Pack
To accompany State Magazine's (Dutch Hip Hop website) "Homegrown" compilation album, Patta was called on board to work on this project alongside State and Nike. The Air Max 90 has been a staple in the Dutch (and Euro) streets ever since the Infrareds, so the classic runner silhouette was an easy pick. Nike sat down with us and some of the featured artists: Winne, Nina and Sef. Since the album artwork was based on leaf patterns, it was only natural to match the shoe for continuity. The green upper is contrasted with a clean white midsole, a gum outsole and orange lining to make the whole thing pop. Other details include a micro perforated toebox and cork sockliner. Promotional friends & family pairs were produced in an inverted colorway and bear a "State Magazine" tonguelabel. The Air Max 90 Homegrown purchased at the Patta-release included the Homegrown CD and a mini booklet.