Image via Nike
With Fourth of July falling in the middle of the week, it appears that sneaker brands have kept the offerings light for the holiday weekend. However, that doesn't mean that there aren't still a few drops worth paying attention to.
The releases kick off on Wednesday with the arrival of the "Optical" Nike Air Max 270 React and women's-exclusive Nike Zoom X Vista Grind. Adidas' offerings for the week hit shelves on Friday in the form of the UK-exclusive London, and the wider launch of Donovan Mitchell's D.O.N. Issue #1.
This week of drops conludes on Saturday with the "Michigan" Air Jordan V, and a "Viotech" Nike Shox TL releasing exclusively at Size in Europe.
For an in-depth look at all of this week's drops, here is a Complete Guide to This Weekend's Sneaker Releases.
Nike Air Max 270 React 'Optical'
Price: $150
When: Wednesday, July 3 at 10 a.m.
Where: Nike SNKRS and other select retailers
What You Need to Know: Following a debut on the feet of the U.S. Soccer Women's National Team ahead of the 2019 World Cup, Nike is rolling out more colorways of the Air Max 270 React. A departure from the colorful makeups that introduced the low-top, this pair is outfitted in a more simplistic black and white colorway inspired by the abstract "Optical" art style. The pair employs a midsole complete with React and 270-degree Air Max cushioning for comfort.
Nike Zoom X Vista Grind
Price: $200
When: Wednesday, July 3
Where: endclothing.com and other select retailers
What You Need to Know: Nike is introducing a brand new women's silhouette, the Zoom X Vista Grind. The low-top model fuses elements from some of Nike's current runners with a trendy midsole style. The upper is constructed of a semi-translucent material with details like a TPU heel counter, and large Swoosh branding on the side panel. The lightweight upper sits atop a chunky white midsole with cut-out sections to reveal recycled foam, and an extended heel. This colorway is dressed in a volt green upper with orange accents, and black branding.
Adidas London
Price: £85 (app. $107)
When: Friday, July 5
Where: endclothing.com and other select UK retailers
What You Need to Know: Adidas is reviving its "City Series" with the release of the London in its OG colorway this week. The scarlet red, black, and gold color palette is inspired by the Queen's Guard. A red suede upper is accented by black leather overlays, gold foil branding on the side panel, and a gum outsole. This retro of the '70s low-top will be exclusive to select UK retailers.
Adidas D.O.N. Issue #1
Price: $100
When: Friday, July 5
Where: adidas.com and other select retailers
What You Need to Know: Following an exclusive launch on Adidas' web store earlier this week, Donovan Mitchell's first signature model, the D.O.N. Issue #1, is making its way to more Three Stripes accounts. The inaugural "Amazing Spider-Man" colorway is dressed in red and blue to mimic the suit of Marvel's iconic superhero. The basketball sneaker boasts performance features like a propulsion clip on the side panel for lateral support, wide outsole for stability, and Bounce cushioning in the midsole. Branding includes Mitchell's personal logo on the tongue and official Marvel branding on the insole to mark the Peter Parker-inspired collab.
Air Jordan V 'Michigan'
Price: $225
When: Saturday, July 6 at 10 a.m.
Where: Nike SNKRS and other select retailers
What You Need to Know: Jordan Brand's latest retro release takes inspiration from one of its collegiate affiliates, the University of Michigan. This Air Jordan V is dressed in a yellow suede upper with navy blue hits on the tongue, liner, and midsole. Speckled yellow midsole "teeth," and a retro-inspired Team Jordan tag stitched on each heel as a nod to the tags sewn onto the bottom of Nike jerseys in the early 2000s complete the Wolverines colorway of MJ's fifth signature model.
Size x Nike Shox TL 'Viotech'
Price: £150 (app. $190)
When: Saturday, July 6
Where: Size stores and the Size Previews app
What You Need to Know: Size is back with another exclusive drop this week. This time, the European retailer is releasing a Shox TL colorway inspired by the popular "Viotech" colorways from the early 2000s. Atmos' Air Max 1 B from 2003 is the most obvious inspiration as the pair is sports a white mesh upper, khaki cage, brown TPU overlay above the full-length Shox midsole, and gum outsole. Viotech Purple is used for the lateral Swooshes and heel. Mismatched red and blue medial Swooshes, as well as orange trim on the tongue and heel act as a nod to the multi-colored "Viotech" Dunk from 2001.
