Nike Will Become the Official Uniform Sponsor of the NBA

Nike has become the official jersey and oncourt apparel sponsor of the NBA.

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Complex Original

Image via Complex Original

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It was announced that adidas would no longer be the NBA's official uniform and apparel sponsor after the end of the 2016-2017 season. When that news was made public, there was a wide speculation that Nike would step in and take over adidas' position. That's exactly what's going to happen, according to a press release from Nike that was published today.

“This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” NBA Commissioner Adam Silver said. “As our exclusive oncourt apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

The last time Nike made official jerseys for the NBA was 2004. You'll finally be able to wear the Swoosh-embroidered unis you've been dreaming of. The contract also presumably implies that Nike will be able to make sneakers with teams' logos without legal repercussion.

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