Interview: adidas Head of Design for Sport Performance James Carnes Talks Primeknit

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adidas adiZero Primeknit runner via its limited launch last week in London. So we reached out to James Carnes, Head of Design for Sport Performance at adidas, to ask him a few questions in regards to Primeknit technology — where the idea came from, whether they were expecting the pre-emptive launch of Nike's Flyknit, and where Primeknit would be seen next. Read on for his answers. 

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