Jordan Brand has added one of high school basketball’s brightest point guards to its short list of endorsees.
Michael Jordan’s namesake brand announced today the signing of Kiyomi McMiller, one of the country’s top-ranked high school point guards from the class of 2024. McMiller has signed a name, image, and likeness (NIL) deal, allowing her to monetize and profit from her personal brand.
“I’m inspired by both of my parents,” McMiller said. “I get my creativity from my dad and my grandmother, which carries over to my dribbling. I’m always in the gym with my mom and dad working on my game. It’s a dream come true being with the brand that stands for the same passion that I have for the game. I look forward to encouraging basketball players to use their creativity and platform to define their purpose.”
McMiller is the first high school student to sign an NIL deal with Jordan Brand and is the second athlete to ink an NIL deal with the brand, following the signing of UCLA’s Kiki Rice last year.