Longtime Reebok endorser Swizz Beatz started his 2018 off with a sneaker preview, posting an image of a never-before-seen model on his Instagram. Swizz didn't give much detail about the shoe, but calls it the Disruptive Kind x Reebok.
The shoe features an updated version of Reebok's DMX tooling on bottom, a tech most will recognize from the brand's DMX 10 runner. The upper has an unconventional lacing system and what looks like a neoprene collar.
While Swizz Beatz has been aligned with Reebok for years now, he's been quiet on promoting new projects from the brand recently. Aside from Swizz, Reebok also counts Future, Gucci Mane, and Lil Yachty among its stable of hip-hop endorsers.
