words // Brandon Richard
The NBA's Most Valuable Player Derrick Rose stars in a brand new TV spot for adidas' soon-to-launch hoops shoe, the adiZero Crazy Light. Chicago's own returns to his hometown of Englewood to highlight the Crazy Light's 9.8 ounce weight against the city's backdrops, including an EL train stop and the It's Yours Barbershop on the west side, which features a neon "9.8" sign. G.O.O.D. Music emcee Big Sean provides the clip's backing track, entitled "I Do It."
Look for the spot to premiere tonight on ESPN during the Dallas Mavericks vs. Oklahoma City Thunder game at 9pmET and tomorrow on TNT during the Chicago Bulls vs. Miami HEAT game. It will run throughout the Conference and NBA Finals on TNT, ESPN, ABC and streaming on NBA.com.
The adiZero Crazy Light will be available June 3 at retailers across the country. You can reserve your pre-sale pair now at Shopadidas.
