Adidas' Pride Month Collection Is Available Now

Adidas unveils its full LGBT Pride sneaker collection releasing June 2, 2017.

Adidas Pride Pack Release Date
Images via Adidas
Adidas Pride Pack Release Date

Today, Adidas officially announces its LGBT Pride Month footwear collection. Four exclusive styles have been treated to rainbow makeovers as a nod to the LGBT community in the name of equality. Additionally, Adidas will continue to support the Rainbow Laces campaign, a charity committed to promoting equality for lesbian, gay, bi and trans fans and players in sport, while also raising awareness of the problem of homophobia, biphobia and transphobia.

Pride sneakers include the popular Ultra Boost ($200), classic Superstar ($100), EQT Support ADV ($140) and Crazy Explosive Low ($130). According to Adidas, the brand is looking to grow beyond the rainbow's primary and secondary colors, adding a tertiary palette representative of inclusivity.

The Pride Collection sneakers are available beginning today at and will continue to release throughout June.

Adidas Pride Pack Ultra Boost Release Date
Adidas Pride Pack Superstar Release Date
Adidas Pride Pack EQT Support 93 ADV Release Date
Adidas Pride Pack Crazy Explosive Low Release Date