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words // Brandon Richard
With the D.C. area buzzing about the arrival of Robert Griffin III, adidas is celebrating the Washington Redskins' preseason home opener by lighting up the names of thousands of passionate football fans on a massive moving projection screen displayed across the Newseum's 75-foot-high marble First Amendment tablet down the street from the White House.
Fans who joined the conversation at facebook.com/adidasFootballUS and shared what "light" gets them on the field will see their names light up within the projected moving image of the Heisman Trophy winner two nights before his home debut. Three projects were used to display the image of RG3 in action while wearing the adiZero 5-Star Mid.
View a video of the unique projection above and several detailed photos below.