In this video introducing the newest colorways of the Puma Future Rider, Matt Ox and Coi Leray tell us why this sneaker is good for both the video arcade and everyday wear. Set in local Brooklyn arcade Wonderville, the two rappers trial the popular DIY video game Killer Queen and share their style identities and creative processes. As a bonus, Killer Queen's developers pop in to talk about creating their game.
To give you a preview, Matt Ox, the self-taught rapper from Philadelphia takes on the aura of a seasoned artist. When asked if he cares about his appearance, the introspective Ox says, "The self can't see the self, " meaning he doesn't put too much thought into what he looks like from day-to-day. Luckily, Puma's there to help keep him ahead of the style curve. Coi Leray, who recently released her viral single The Hills, is the opposite of the bohemian Ox. She's on top of every detail and trend. In an honest discussion, Ox and Leray's unique personalities shine through, giving us a taste of what it feels like to be a rising star in music.
Watch the full interview above and be sure to shop the Men's and Women's Puma Future Rider released today. You can read more about the Future Riders here.
Puma Ambassadors Matt Ox and Coi Leray Talk Music and Reinvention
Coi Leray and Matt Ox interview with Complex featuring the Puma Future Rider. They tell us why this sneaker is good for both the video arcade and everyday wear.
Feb 22, 2020
Never miss a sneaker release with
RELEASE ROUNDUPNewsletter
Each send includes the details you need on the biggest drops from adidas, Nike, Jordan, Puma, New Balance and more happening each week.
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
Terms of Serviceand
Privacy PolicyThis site is protected by reCAPTCHA and the Google Privacy PolicyandTerms of Serviceapply.
