PUMA brought together two of streetwear culture's most influential voices in Europe to celebrate the resurrection of a street classic, the PUMA Rider.
London's Ellis Gilbert and Amsterdam's Deejay Abstract are at the heart of their respective city's creative communities and originally met through a mutual relationship with Patta. Ellis is a familiar face in London's streetwear scene after working on several projects with The Basement and Patta London, while Deejay Abstract is a member of the notorious Patta Soundsystem and is regarded as one of the Netherland's premier tastemakers.
They kicked it in London to star in a new lookbook that showcases the new PUMA Rider 'Ride On' pack. The new PUMA 'Ride On' pack sees the Future Rider and Style Rider receive a blue blast, giving the colour-blocked sneakers a stand-out vibrant look this winter season. Both the Future Rider and Styler have a predominantly white upper, with blue and black accents, fire red lacing, and green details.
The PUMA Fast Rider was one of the most iconic running shoes of the 80s and the 'Ride On' pack sees it given an upgraded for the 21st century, blending future and retro aesthetics to create a truly timeless sneaker.
The PUMA Future Rider and PUMA Styler Rider are available from size? now.
