From Roll Deep to Crep Protect to atHOME, J2K is one of the most influential figures in the last decade of youth culture – and he's charting his journey in a new documentary.
'Within the Dopeness 2' is a new film from J2K – shot by CS Visuals – that gives a fresh look at the entrepreneur's new atHOME venture and follows his journey to ComplexCon with PUMA where he went access-all-areas at the brand's 'FUTRO LAND' theme park that blended modern street culture with classic theme park icons.
J2K was one of many famous faces to roll through at FUTRO LAND, which saw guests play carnival-inspired games and create one-of-one items in the Chinatown Market customisation experience. Exclusive to ComplexCon, PUMA Rider canvas trainers, PUMA canvas bags, hoodies and tees were also available for purchase. YBN Cordae, Dani Leigh, Matt Ox, Tyla Yaweh and A Boogie were just some of the names to follow J2K through the FUTRO LAND doors.
In addition to hitting FUTRO LAND, J2K also sat down with the Sole Supplier Podcast to chop it up on the biggest issues and drops in sneaker culture right now – including the new PUMA Rider, which launched at ComplexCon.
Dropping soon, 'Within the Dopeness 2' is a rare and intimate portrait of one of the most important people in UK sneaker and music culture right now. After launching the wildly successful Crep Protect, atHOME is J2K's new digital agency and lifestyle brand. Alongside partnering with brands on creative campaigns, atHOME has also dropped a string of products including socks, sliders and – most recently – a fire hot sauce.
J2K helped to launch the new PUMA Style Rider and Fast Rider OG, which are available now at size?.