Steven Smith is an icon of sneaker design. When he began in the industry many years ago, the concept of a career in sneaker design was unheard of. Thirty years later Steven Smith’s pioneering work, at almost every major brand in the game, has innovated and dictated new directions in the industry, and changed the way we look at footwear.
Filmed at Hype DC's QV (Melbourne) store, The Weekly Drop Live with Steven Smith follows the designer’s journey from his early days at New Balance, where he designed both the New Balance 1500 and 997, to his time at Reebok, Nike, Fila, and his current, NDA-addled, role at Adidas. Along the way, Smith tells us the story behind fabled sneakers including the Reebok Instapump Fury, the fabled Hello Kitty Nike Presto, and more.
Catch the video above, and keep an eye on The Weekly Drop's Facebook and Instagram accounts for updates on the next Hype DC presents The Weekly Drop Live event.