Fresh off releasing his debut sneaker with Adidas in early 2015, West stopped by Ryan Seacrest’s radio show and made a bold proclamation: “Eventually everybody who wants to get Yeezys will get Yeezys. Adidas has promised me that because there's so many kids that have wanted them that couldn't get them and I talked to the heads at Adidas and they said we can make them.”
It took awhile, but Kanye eventually made good on his promise. For better or worse, Yeezys have steadily become more and more available with each release. Styles that were once scarce like the “Zebra” Yeezy Boost 350 V2 and the “Wave Runner” Yeezy Boost 700 have been restocked multiple times, causing the shoes to not only saturate the streets but flood the secondary market. The “Zebra” colorway took an especially notable hit, dropping from steady sales of over $1,000 following its initial run to its current market value of sub-$400 after a major restock—with yet another on the way next month.
But the biggest shift in Yeezy production came last month, when Adidas allowed preorders for the “Triple White” Yeezy Boost 350 V2 for what it dubbed the “most democratic drop in Yeezy history.” Exact numbers were not made public, but there was much talk about the figure surpassing the million-unit mark. With this mass drop fresh in the memories of fans and resellers, it’s conceivable to see why one of its immediate follow-ups would be met with less enthusiasm.
When it comes to numbers on the “Mauve” Yeezy Boost 700 specifically, there were plenty to go around. Leak account py_rates reported that Adidas’ online stock for the U.S. alone was just shy of 100,000 pairs, while September’s “Wave Runner” release included less than half as many pairs online. With this many pairs in circulation, the sneakers are not only easier to get than ever, but they end up losing much of the mystique that came along with the more limited styles.