Since it first launched in December of 2015, the adidas NMD has revolutionized sneaker culture and consumption. In fact, the sole-focused trend currently driving footwear owes much of its credit to the NMD. That’s why it’s no surprise that Foot Locker, Inc.—a long-standing leader in sneaker retail—is teaming up with adidas to drop the NMD Printed Series with its first installment, the NMD NYC, hitting select Foot Locker stores today.
“We took this opportunity to partner with adidas Originals on the NMD Printed Series to leverage the DNA of the iconic NMD and Boost tech to bring a unique evolution of the sneaker to market,” said Chris Santaella, Vice President and Chief Product Strategist for Foot Locker North America.
The Printed Series represents the latest innovation to the NMD, an already iconic silhouette that continues to evolve both technologically and in design. The upper on the NMD NYC boasts a camo design and inscribed in big bold letters on the back of the midsole is, appropriately, “NYC.” The Big Apple, where the NMD was initially unveiled to the world, serves as the perfect launching pad for the Printed Series, seeing as it was constructed for the fast-paced lifestyle of urbanites traversing through cities. And what better place to begin than New York City?
Of course, the NMD NYC will tout the specs that helped make the silhouette so revered in the first place. Boost, the most celebrated technological advancement in the lifestyle sneaker world in recent memory, offers a superior level of comfort and cushioning. Combine that with NMD's unique look, and the sneaker is a must-have for city dwellers who are on the move.
The NMD Printed Series comes in both a white and black Boost, which you can cop today exclusively at Foot Locker and Champs Sports. Be on the lookout for additional Printed NMDs throughout the month, as well as other cities getting the NMD printed treatment in the near future, including Atlanta.