After Michael Johnson picked a carefully engineered, bespoke gold spike for the 200 meters in Atlanta during the summer of 1996, he was a logical frontman for metallic Nike design. He might have turned down a silver spike offered by that model’s design lead Tobie Hatfield at the time, but he was a good fit for the 97’s launch as well as the face of the Spiridon campaign. Another long-time Nike endorsement and Olympic star, Carl Lewis, would appear in ads too, wearing the shoe for engagements and events around his 1997 retirement from track and field.

 

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