Last week, adidas Originals unveiled the newest entry in its collaboration with rapper Pusha T, the "Black Market" EQT Running Guidance '93. Flipping the theme of Pusha's 2014 "King Push" colorway, this Black Friday release is guaranteed to have sneaker fiends lined up around the block. If you're hoping to beat the shopping rush, you'll want to pay close attention to this giveaway the brand announced last night.

"Can you crack the code?," adidas asks its followers. The four-character code in question is hidden across four different accounts @kngpush, @pushaeqt, @king_push_eqt, and @kp_eqt — and will unlock a chance to win a free pair of the "Black Market" EQTs. Think of it as a sort of virtual scavenger hunt.

Once you find it, you must DM the code to @adidasoriginals in order to enter. Read the complete terms and conditions of the contest here.