As part of @PUMASPORTSTYLE’s #R698London campaign they’ve teamed up with two of London's most influential photographers to take shots of the R698 Winterized collection in their natural element within the concrete jungle of the capital. To celebrate, we have an exclusive video with one of the photographers, Dean Martindale, as he shoots under the looming presence of the Alexandra Place Estates in North London.

During the video Dean talks to us about his love for the city, its similarities to the North of England – where he’s originally from and how social media platforms like Instagram have become a pivotal fixture in the world of photography and his career.  For more information on Dean and his work click here for our profile on him, you can follow him on his photographic journey throughout the city  on his Instagram: @deanmartindale, or using the hashtag: #R698London and #R698LDN

The PUMA R698 Winterized Collection is available now to buy online at Size?.