DJ Khaled catches a lot of heat from stern sneakerheads when it comes to his flexibility in naming and discussing the sneakers in his collection. When he’s taking over-the-top thematic Instagram pictures, or creating his own names, the super serious roll their eyes. But everyone must admit that he has an A+ hook-up when it comes to filling his (sneaker) coffers. And last night he reveled who that is.
In a recent Instagram video, that he has since deleted, he showed his latest haul from Nike, featuring the July 4th edition of the LeBron 12 (also including pairs of Air Max 90s, Air Max 90 EMs, Air Max 2015s, Air Tech Challenge IIIs, Nike Air Zoom Pegasus 32, and some Fleece Shorts), he thanked his connect. But, like we said, he's since deleted the post. Those who missed it: sorry.
Despite the huge range of entertainers and athletes that are on the receiving end of blessing from the Swoosh, and every other brand, there are only a few key players who make sure these pairs get into the right hands. We've looked at some of the most powerful figures in sneakers before. These are the people who it pays to know, especially when they're looking to strategically place sneakers like these.
[via djkhaled on Instagram]