Despite the fact that adidas sales are on the rise thanks to the likes of Kanye West and Pharrell, Nike is still dominating the athletic footwear market by a significant margin.
NPD, a research firm, reports that Nike and Jordan Brand combined for a massive 62 percent of the athletic footwear industry for the first quarter of 2015. Adidas isn't second on the list of brand share, either. Your mom's favorite brand, Skechers, comes in second place, with 5 percent of the market share. And then there's adidas — who comes in at third place, also with 5 percent of the overall market.
While Kanye, Pharrell, Boost, and Tubular have gone a long way to increase adidas' cachet and exposure, the Swoosh and the Jumpman are still head and shoulders above the competition. It looks like Kanye is going to have to churn out a lot more Yeezys.