Ultra Boosts are a hot shoe. That's all I have to say about the topic. They're slim, streamlined, otherworldly comfortable and look good for what is technically qualified as a running shoe. Adidas is obviously throwing its weight behind it at this point. I mean $180 sneakers that actually move units? That's a good business plan. You know what a better business plan is though? Selling those $180 sneakers in new, hotter colorways than the original releases. Also, having Kanye wear them, obviously.
The already hyped triple white Boosts went live for pre-order last night alongside the black/white version. Unfortunately, the whites sold out, even though the concept behind selling out on a pre-order is absolutely insane and I will not stand for such nonsense. The black/white colorway is still available in pretty much every size. And, like, I'd go for the blacks out of sheer utility. The whites are going to go from coke to piss yellow real fucking quick. If you missed out, both pairs launch on June 1st, presumably at select Adidas stockists, so just wait a couple weeks and hopefully they'll pop up in the right places. Meanwhile, Adidas also announced the "Ultra Boost Collective," which will bring in collaborations with designers like Kris Van Assche and Junichi Abe of Kolor to put their spin on the sneaker. They aren't going anywhere anytime soon.
