Today at Noon EST, the Kanye West x adidas Yeezy 750 Boost was set to launch on adidas.com. Around that time a product page did appear on the website, but most attempts to check out were squandered by website errors. Those errors all directed to an alert page that cheekily stated the website couldn’t respond to requests because it was “Out training… back soon, stronger than ever.”
Unfortunately, the digital team still seemed to be out training hours after the supposed launch, and Twitter has blown through the obvious anger and jokes to let off steam and feels.
Twitter was alight when the shoes were first unveiled, all to mixed reviews, with folks not sure how they felt. This time, the feelings were pretty clear.