These days, Brooks is mostly known for its performance running sneakers amongst marathoners and athletes. The footwear company's been in the game for 100 years and has its eyes set on reaching a completely different demographic: sneakerheads. That effort begins this weekend with the release of the Concepts x Brooks Chariot "Merlot," the first-ever collaboration from the Washington-based company. With the release just around the corner, Sole Collector had the opportunity to talk with Brooks about the project, as well as future collaborations that sneakerheads should pay attention to. Check out the feature here.

[via Sole Collector]