Athlete: Ken Griffey Jr.
Brand: Nike

Much like Penny Hardaway, Ken Griffey Jr. created a brand identity that would last past his playing days. His style of play brought a level of excitement to the game, and particularly to the footwear, that had never been seen and baseball still hasn't been able to find a player that captivates the nation quite like he did. Griffey brought a charismatic presence to the field and his logo captured that perfectly. While he was having fun, his performance level was never lacking and I think this logo captures that perfectly. It's a logo that speaks to his personality but also shows his presence.