There's always a story about why something happens. Of course, New Balance wanted to stand behind its quality and not have flashy athletes pitching its sneakers. But in 1990, the brand was left with a very sticky situation. It had given Los Angeles Laker star James Worthy a big contract, but then he was caught with a prostitute—an image that didn't set well with Jim Davis. Davis and New Balance cut ties with Worthy and fully stood behind their "Endorsed by No One" image for quite awhile. It's kind of hard to stand behind a man you label as "Trust Worthy" after a situation like this, even if his sneakers were too, too dope.