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Branding is essential for companies of all sizes to get their point across, and few companies understand this better than Nike. The Swoosh is often regarded as the pinnacle of employment in the athletics world, and that is partially thanks to their ingenious corporate storytelling. But how does a company as large as Nike stay committed to keeping their brand identity authentic and ingrained in the world market?
Enter the Nike EKINs — a division of Nike marketing based on delivering the Nike message using innovation and grassroots development. Recently, I spoke with an anonymous EKIN to get a behind-the-scenes look at Nike’s secretive sneaker society and find out not only what they do, but how you too can score every sneaker lovers’ dream job.
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