Who And Why: Reebok creative director, artist

As Creative Director at Reebok Classics, Swizz Beatz has made it his mission to bring back the legends of yesteryear and to tell the consumers the story behind the significance of the athletes and designers who created the shoes. Swizz isn't just overseeing the return of vaulted Reebok gems, but ensuring they are brought back with the context they deserve.