Who And Why: Sneaker customizer grand masters
Years Of Influence: 1998-present

Customizing sort of splintered off into its own satellite planet of sneaker culture—people that bought shoes at retail, hand-painted them and then resold it to other people at a premium. And in this nascent era of sneaker culture, these two guys were really the premier customizers of the day. They took that simple act of just painting on shoes to another level, adding amazing gradients, finishes, patterns, and attachments and eventually figured out a way to mix their paint so that you could actually wear the shoe and not worry about it fading or cracking.