Who And Why: Coach, tinkerer, Nike's co-founder and first designer
Years Of Influence: 1964-1999

Unlike Phil Knight, the other co-founder, Bill was less interested in turning Nike into a billion-dollar corporation. Bill was the guy with the waffle-maker making the shoe. His whole thing was to take as much off the shoe as possible without sacrificing comfort and stability. He was pretty much the madman scientist and very instrumental in literally shaping the history of sneakers. Why is he so low on this list? I think without Phil Knight, Nike would not be where it is today.