Nike — Zoom Air Technology
Sneaker Shown: Nike Zoom Air Flight 95
A low-profile, responsive system, Nike's Zoom Air technology is of their most ambiguous innovations. Consisting of a network of thread, plastic and pressurized gas, Zoom Air takes the stress exerted by its wearer, absorbs it and refracts that same stress — all in the blink of an eye such that the Zoom insert retains its shape, allowing for its aforementioned responsive performance. Though Nike's Air Max is more recognizable, Zoom Air has nonetheless stood its ground as one of Nike's greatest innovations.