Converse — REACT Juice Technology
Sneaker Shown: Converse Aero Jam
Wait, what? There's a responsive, seemingly radioactive fluid in my sneaker that may or may not automatically transition to the area of my foot when needed for running and jumping and, a 6-7 Grandmama wears them? Gimmick or not, REACT Juice is probably one of the coolest-sounding sneaker innovations of all-time and Grandmama is the epitome of marketing genius. How could the Aero Jam not have been commercially successful?