Agency: Arnell Group
Year(s): 2003

This campaign was first introduced during Super Bowl XXXVII in 2003, and is still regarded as one of the most successful ad campaigns in Super Bowl history. These spots feature Lester Speight as main character Terry Tate. Terry is the “Office Linebacker,” hired by fictitious Fletcher & Sons to regulate and “give out the pain” to anyone not in accordance with office policy. Reebok produced a total of nine episodes which aired from 2003-2005.