If you haven't noticed by now, the Jordan Brand twitter account only follows 22 people. The brand recently launched the "Follow 23" social media campaign. By 1 p.m. EST on Monday, July 25 (today!), fans must tweet a classic Jordan pose, it must be on a basketball court, and you need to hashtag it with #Follow23. The five pictures that the Jordan brand likes the best will go up on Twitter on Wednesday, July 27th, and the picture that gets the most retweets wins. The winner will not only be Jordan's 23rd follow, but will also get this pair of Air Jordan 2011 Q Flight "Follow 23" kicks that can't be found anywhere else.

[via Jumpman23]