Lana Del Rey has become something of a fashion icon for young aspiring alt-hipster girls the world over— just check out what chicks are wearing this summer— so we almost assumed a big brand retailer would come in and offer her a deal sooner or later. It looks like H&M may be the first. Page Six reports (although it didn't exactly confirm) that Del Ray is the new face of the Swedish brand. She's shooting a campaign in NYC for them, which is fueling the speculation. Details to come as they emerge.
Is Lana Del Rey The New Face Of H&M?
She's reportedly shooting a campaign for the Swedish fashion powerhouse.
Image via Complex Original
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