Image via Wikimedia
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In response to one of the biggest PR gaffes in recent times, Malaysia Airlines have been forced to pull a campaign launched on Monday that asked customers in Australia and New Zealand to send in their 'Ultimate Bucket List' and get a chance to win an iPad and economy class tickets to Malaysia.
A suggestion for their HR department...
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A similar contest is now live but the badly chosen wording has been replaced with 'ultimate to-do list'.
Malaysia Airlines has seen a dramatic drop in sales after two disasters this year—the disappearance of flight MH370 and the shooting down of a commercial plane over Ukraine. Last week, estimates came out saying the airline's operations are losing £1.6 million each day.
Pictures of empty Malaysian Airlines flights have been doing the rounds on social media:
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