Key Takeaways
- Sydney Sweeney signed with CAA after Scooter Braun reportedly arranged a dinner with powerful agent Kevin Huvane amid a competitive push to represent her.
- Sources disputed whether Braun bypassed Sweeney’s longtime agent Jennifer Millar, with one saying Millar and Sweeney’s producing partner already knew about CAA’s pursuit.
- Braun, who retired from artist management, recently said he was “enjoying my relationship” and considering building something new as Sweeney expands into producing and business ventures.
Sydney Sweeney and Scooter Braun's relationship may have a business component.
According to Puck, Sweeney has signed with CAA after leaving Paradigm, and Braun reportedly played a significant role in helping make the move happen. Citing five sources, the outlet reported that Braun arranged a dinner between Sweeney and powerful CAA agent Kevin Huvane as multiple agencies competed to represent the Euphoria star. The meeting reportedly helped lead Sweeney to choose CAA.
The circumstances surrounding Braun's involvement, however, aren't entirely clear. Puck reported that Braun went around Sweeney's longtime agent Jennifer Millar to arrange the Huvane meeting.
Braun declined to comment, while another source pushed back on that characterization, telling the outlet that Millar and Sweeney's producing partner already knew about CAA's pursuit following previous meetings.
Millar, who left Paradigm for management firm Brillstein earlier this year, did not respond to Puck's request for comment.
Braun spent years managing some of the biggest artists in music, including Justin Bieber and Ariana Grande, before retiring from artist management. Sweeney, meanwhile, has increasingly moved beyond acting into producing and business ventures, including her lingerie brand.
"I've been having a really good time, building the family office, helping people, meeting great entrepreneurs and making great investments, enjoying my relationship, enjoying my children, enjoying my friends, enjoying my life," Braun said.
Braun also acknowledged that he's still considering what his next professional chapter could look like. "I think I'm a little restless," he said, before adding, "Maybe I want to build something, but I'm going to be patient this time."
The former manager described his years handling superstar careers as an unusual education in the entertainment business. "Let's just say I saw everything, okay?" Braun said. "I managed a lot of different personalities, and I saw everything — part of the job is you see the worst, and you see the best of people."
That experience also came with controversy. Braun became a central figure in Taylor Swift's battle over her first six albums after his Ithaca Holdings acquired Big Machine Label Group in 2019.
Swift fiercely objected to the deal and subsequently began her blockbuster "Taylor's Version" re-recording project. Braun later sold the masters to Shamrock Holdings, and Swift ultimately purchased her original recordings back.
