At some point every creative is faced with the same hurdle: form, fashion, or function? In the case of the Canon Co-Lab, Sean Lew, Jibrizy, Dexter Findley, Ravie B, Aleali May, and Sue Tsai are tasked with answering that question as they come together to design an original camera bag. During the creative process, the collective share ideas freely about how to bring it all together without compromising their own individual visions. Check out the video above to see what they came up with and stay tuned for the official unveiling of the bag at Canon’s activation during ComplexCon in Long Beach.   

Click here to see the full Canon Co-Lab series.