Donald Trump may be notoriously present in the media, but he's been noticeably absent when it comes to TV campaign ads. That's because unlike other presidential candidates, the GOP frontrunner didn't spend any money on TV ads in 2015—but that's about to change.
Promising to spend $2 million a week on ads, Trump followed up by releasing his first TV campaign ad on Monday. The Washington Post got an early look at what it entails, and it's a doozy.
Tackling three major issues, the video lays out Trump's plans, while featuring ominous black-and-white images, as well as a stern-voiced narrator.
In the ad, the billionaire doubles down on his promise to halt Muslims from entering the U.S. "until we can figure out what's going on." He also vows to stop the Islamic State (ISIS), take their oil, and build a wall to keep "illegal immigrants" from entering the United States.
The ad ends with Trump boldly proclaiming his motto, “We will make America great again!”
Former Florida governor Jeb Bush, who has been trailing Trump in the polls despite spending over $40 million on TV ads, followed suit with his own ad concerning ISIS.
"Serious times call for serious leadership," he says in the opening seconds. Whereas Trump's narrator vaguely declares that the candidate will "cut the head off ISIS," Bush takes a slightly more specific approach.
"The U.S. should not delay in leading a global coalition to take out ISIS," he says in the ad, which will begin running in New Hampshire on Tuesday, according to TIME.
