Though many troll in the name of all that is awful and grotesque in this world (Donald Trump), others troll in the name of equality. After Target made its historic announcement of a new and decidedly progressive gender-neutral signage policy, anti-future bigots started bombarding Target's Facebook page with the usual drivel. Thankfully, one true American hero decided to intervene using the oft-misused art of trolling to hilariously reply to more than 50 embarrassingly dumb posts.
For the full effect, one must first absorb the applause-worthy statement from Target. After reading, feel free to loudly ponder how anyone could possibly be against such a positive move from a major corporation:
Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes—for example, when shopping for someone they don’t know well—signs that sort by brand, age or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.
We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You’ll see these changes start to happen over the next few months.
Almost immediately, Target started receiving melodramatic bigotry disguised as nature-proof morality in the form of Facebook comments. Facebook user Mike Melgaard, sensing an opportunity to admirably satirize the stupidity of such comments, decided to quickly create a fake Facebook account under the perceived identity of a Target customer service representative. Though the swift arm of Facebook eventually had the account deleted, Melgaard's crusade lasted an impressive 16 hours, warranting such gems of evisceration as:
Speaking with AdFreak following his display of digital heroism, Melgaard says his sense of duty quickly kicked in after Target's announcement. "Immediately, I knew there would be your typical outraged American spouting emotional reactions on their Facebook page," says Melgaard. "After taking a look, I was literally laughing out loud at my computer. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep. So, I did just that, and the rest was history."