After massive leaks came out about the iPhone 6 far ahead of its release, the notoriously secretive technology impresarios at Apple went dark. Like any well-run empire, they’re smart enough to know when to make fun of themselves, and who better to poke fun at a giant company than Stephen Colbert? Dawning his comedic persona for a two-minute phone call at the tech giant’s global conference, he runs Senior Vice President of Software Engineering Craig Federighi through the ringer, reminding everyone that when it comes to paid cameos, be careful what you wish for.