Yesterday, Don Draper suavely slo-mo walked his way back into our minds in the Mad Men season seven teaser video. Today, the promotional poster for the show's final season dropped and its psychedelic lean is a left-field choice. 

Series creator, Matthew Wiener, enlisted Milton Glaser, the dude responsible for the "I ♥ NY" logo to design the poster.  

On whether or not the poster reveals any clues about season seven's story line, Wiener told The New York Times this

“This is related to the late ’60s, which is all I will say about it.” He added, “It maintains the idea that this is somehow going on in Don Draper’s mind, which is what the story is always about — and what the back of his head is about, on some level."

Well, a woman is on Don's mind? Alcohol? What else is new? Die-hard Mad Men fans, start coming up with theories about this poster's meaning...now.

Mad Men returns on April 13 on AMC. 

[via Uproxx]