What do you do when your decades old music is being downloaded for free by thousands of people? You improvise.
Iron Maiden, the legendary rock band, hired a BitTorrent analytics group called Musicmetric and tracked where their music had the highest frequency of illegal downloads. After setting up the data, the band made plans to tour South and Central America where downloads were frequent, and have since made millions from their plan. A São Paolo, Brazil, concert made the band $2.6 million alone. "Having an accurate real time snapshop of key data streams is all about helping inform people's decision making," said CEO and co-founder of Musicmetric, Gregory Mead. "If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we're getting pirated here, let's do something about it’, or ‘we're popular here, let's play a show’."
Sometimes it's worth calling people other than lawyers when it comes to pirating.