Brand Represented: Smacks Cereal
Year Introduced: 1972

Of course we needed a mascot from the hood with a snap-back cap twisted to the side, swagger in his step, and a propensity for high-fives. The Ebonics appropriating frog, though a low key sign of racism, sure knew his cereal. Sugar Smacks, Honey Smacks, or whatever they're called these days will always be a breakfast favorite, but Dig 'Em needs a new moniker. No one "digs" anything anymore. Keep up, frog.