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Google made a strategic acquisition late last week when it bought e-commerce company BufferBox for $17 million.
Based out of Waterloo, Ontario, BufferBox is an easy-to-use solution for online shoppers who have conflicting schedules allowing deliveries at home. Similar to the newly launched Amazon Lockers, BufferBox offers parcel pickup at select locations.
The 21 month-old Canadian company currently has close to 100 pickup locations in Canada, but now, under the Google umbrella, its planning for a much larger expansion. Transit stations, grocery stores and even partnered retail stores will be designated BufferBox location sites.
On the company blog, BufferBox expressed its excitement about joining Google:
"As online shopping becomes a bigger part of how you buy products, we look forward to playing a part in bringing that experience to the next level. We are happy to share that it will be business as usual for our users and we are looking forward to continuing to build out the service.”
Do you think Google can successfully infiltrate Amazon's online shopping empire with its recent acquisition?