Year Of Birth: 1996
Year Of Demise: 2001
Founded By: Susan Polis Schutz

E-mail effortlessly made the pen pal and the carrier pigeon obsolete, but—as we learned from BlueMountain—it still has a ways to go before it kills the greeting card. In ’96 BlueMountain began an e-greeting card empire that was purchased for $780M. Two years later, the company sold for $35M, a 96% hit.