For all of you who thought Lana Del Rey's video for "National Anthem" was the first Instagram video, press play on the above clip. English singer-songwriter Ellie Goulding asked her fans to submit photos from their Instagram accounts that they felt reflected the first single off her upcoming album, "Anything Could Happen." Her fans did as asked and submitted 12,000 images. Goulding put a good majority of them to use by stitching them together for the song's video. Dope concept, cool execution. We're just happy there were no food photos. Wait, never mind, saw one. 

[YouTube via BuzzFeed]