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The cover stars of the various annual sports franchises floating around the gaming universe are always a big reveal every year, but 2K Sports is going above and beyond for the upcoming NBA 2K13.
Instead of just sending a normal press release or doing a countdown timer, they're going all social media on this one. The cover of NBA 2K13 will be gradually revealed on this Facebook page, titled "Uncover the Cover".
How gradually is gradually? The more fans tweet with the hashtag #UncoverNBA2K, the quicker it'll be revealed.
So get tweeting, and don't forget to include us at @ComplexVG and tell us any guesses you have as to who's on the cover.