Directors: S. Leigh Savidge and Jeff Scheftel
Why does a rap empire fall? That's the question Welcome to Death Row attempts to answer for its audience, taking us on a rollercoaster ride complete with rises, falls, thrills, and spills. Suge Knight, by the film's contention, is responsible for most of the spills, and it shows us how Suge would giveth West Coast gangsta rap and then taketh via shady business practices.
The film focuses on rap music's business and profitability and how that set the stage for deception among the company's affiliates. There are also warmer and fuzzier sentiments about how the label help thrust many young artists into fame and success. Thankfully, we're not handed these ideas; instead, they're delivered from the voices that count, with original interviews with Vanilla Ice, Snoop Dogg, P. Diddy and, naturally, Dr. Dre, along with the label's outlying affiliates and employees.
Welcome to Death Row offers a sad image of corruption, or if you look at it another way, a failed business model that any entrepreneur should take notes on. Rule number one: Don't hire gang members and criminals.