Shut Up And Take My Money

Blizzard makes the loot market official

Paying for equipment with real-life money isn't something new to Diablo players, but Diablo 3 is the first game in the series that'll have a market officially sanctioned by Blizzard. Of course, that means they get to take a cut of every transaction, but your safety is their real concern, Martens said.

"Accounts were hacked, there were security issues, there were people getting ripped off, there were all sorts of illegalities going on," he said. "Players obviously are demonstrating a desire for it, because it does keep happening. So how can we make that a safe experience for them?"

"If you can't beat 'em, join 'em," he quipped.